Five Ways to Engage Audiences With Your Next Rich Media Campaign

Not all rich media advertising makes you rich. Quality rich media campaigns are what lead to consumer engagement and campaign success -- ones that leverage video, motion, augmented reality or other interactive elements that appropriately fit a specific brand and uniquely express a brand story.
 
Below, we outline five unique ways to interact with audiences for your next rich media campaign.
 Who needs full landing pages?

PadSquad’s Mosaic ad unit proves that good things can come in small packages. Utilizing the larger scroller format, Mosaic creates a horizontal scroll within the ad unit so that marketers can distribute content in a way that makes for a landing page experience -- all in a finite amount of space. There’s a misconception around mobile because it’s a smaller screen, but using horizontal scroll, that idea is turned on its head. Mosaic distributes various forms of content, all within one ad unit, letting consumers wander through a plethora of information while staying on the same (full) screen.

180520_Darts

Mosaic distributes various forms of content, all within one ad unit...

Scrolling with the punches

Scroller ads appear in-line, with a quick brand header and call to action that grabs user attention and invites them to continue the experience. Utilizing the real estate of the full screen enables brands to surprise and delight end users with cool, interactive campaigns -- from quizzes and motion-activation ads, to lookbooks, AR and more. The end goal is to entertain consumers and make them feel like they’re not even interacting with an ad. Full-screen formats allow for so many ways to do that, especially when politely engaging in the media experience.

180520_SeattlesBest-1

Scroller ads appear in-line, with a quick brand header and call to action...

Invite consumers to play with interactive vertical video

Vertical video is everywhere, but interactive vertical video is the format’s next phase as brands utilize it to merge the best of mobile video and rich media ads. Without being confined to an app, interactive vertical video combines in-video interactivity with the use of motion, tilt and shake capabilities, plus more in-depth features like shoppable hotspots. This ad format takes mobile video to a completely new level, while also avoiding annoying background buffering that disrupts web pages and load speeds.

180520_ABC

Interactive vertical video combines in-video interactivity with the use of motion, tilt and shake capabilities.

#SquadGoals: Mimicking apps on the mobile web

Over the last couple years, mobile user behavior has taken many cues from apps like Snapchat and Instagram, but those visuals and ads are all confined to apps. SquadStory capitalizes on that popularity by transporting the experience to the greater mobile web that extends beyond a given apps’ reach as a social media tool. Targeting the entire mobile web allows for more diverse audience targeting, a wider list of brands that can be activated within those environments, and one less step to engagement (opening an app vs. just using a web page).

180520_Britta

Targeting the entire mobile web allows for more diverse audience targeting, a wider list of brands...

 

Let brand stories unfold

Standard banner ads are unimaginative and ineffective. But PadSquad’s Accordion format is an evolved version of the idea. For partners just dipping their toes into the mobile rich media waters, this in-line, interactive take on the format provides an easy inflection point. It’s an upgrade to what they already know, driving more user interest and in most cases, better performance than a standard banner. By gradually unfolding and then collapsing as the user consumes written content, the Accordion format grants the mobile device operator full control over the experience. It also requires little in terms of brand assets -- showing off how easy it is to implement high-quality, better ads without heavy lifting.

180520_Oreos

...Accordion format grants the mobile device operator full control over the experience.

You can check out a full gallery of PadSquad’s unique ads here. If you're interested in a demo of how to build innovative, effective mobile ad formats on-demand with PadSquad, schedule one with us today.

Talk to Us!
Our Standards

Our Standards

Our ads are 100% compliant with the Coalition for Better Ads digital ad standards
Our Philosophy

Our Philosophy

We've embraced advertising that enriches and respects the user experience
Phone I

Our Approach

We take a hands-on approach to ideating and developing our rich media ad creative

Talk with us about how PadSquad can improve your mobile ad efforts